Gas station chain is stealing Domino's customers with cheap pizza
Americans are turning to an unlikely source for cheap, fresh food as traditional fast-food and pizza chains struggle with rising prices - helping one gas station giant build a booming pizza empire.
TL;DR
- Casey's, a Midwestern gas station chain, is now the fifth-largest pizza operation in the U.S.
- Casey's offers pizzas at a lower price point than major competitors like Domino's, Papa Johns, and Pizza Hut.
- The chain's small-town presence provides an advantage, with many locations lacking direct national pizza competitors.
- Viral popularity on social media platforms like TikTok and YouTube has boosted Casey's brand awareness, especially among Gen Z.
- Casey's leverages its convenience store model, selling groceries, fuel, and other items, to spread costs and maintain competitive pricing.
- The company makes its dough from scratch and uses pizza ovens, differentiating its product from stereotypical gas station food.
- Casey's is aggressively expanding, particularly targeting the Texas market.
- Prepared food and dispensed beverage sales at Casey's have shown strong growth, outperforming Domino's in recent quarters.