Dragons' Den stars hit out at 'unisex' sports kit as they demand change for female athletes
A sportswear brand for girls achieves success in the den
TL;DR
- Dragons' Den stars Cat and Honor argue that unisex sports kit overlooks the needs of female athletes.
- They believe specific kit designed for women and girls can boost confidence and encourage longer participation in sports.
- The sisters founded Maiden, a brand addressing the lack of suitable cricket clothing for women and girls.
- They also highlight attendance disparities between men's and women's sports, attributing it to public perception.
- Maiden aims to influence change in women's sports and has aspirations for Olympic inclusion.