Backlash to John Lewis Christmas ad starring 'ungrateful brat' grandchildren
The John Lewis Christmas advert has been blasted(Image: John Lewis/Press Association)
TL;DR
- The John Lewis Christmas advert has received mixed reactions from the public and critics.
- Viewers have criticized the portrayal of grandchildren as "absolute brats" and "spoilt, entitled, rude and overindulged."
- Piers Morgan called the advert "possibly the worst advert I've ever seen for anything."
- Kirstie Allsopp and Sarah Vine also expressed negative opinions, highlighting the perceived entitlement of the children and the advert's out-of-touch nature.
- Parenting website Mumsnet users largely shared irritation with the grandchildren's behavior, particularly their disappointment at not receiving cash.
- Analysts at Kantar suggested the ad reminded consumers of the "joy" of the festive season but lacked the "emotive punch" of past campaigns.
- Dame Kristin Scott Thomas stars as the grandmother, Gloria, in the advert set in her London home.
- One Mumsnet user humorously noted Kristin Scott Thomas's skin looked good, suggesting a potential sales opportunity for John Lewis.
- The advert has drawn comments about its appropriateness during a time of household financial struggles.