sports
England cricket could be broadcast on free-to-air TV for first time in 24 years
ENGLAND cricket could be shown on free-to-air TV for the first time in 24 years in what would be a major broadcasting shake-up.
TL;DR
- England cricket may return to free-to-air TV for the first time in 24 years.
- The ECB is looking to increase cricket's appeal by offering rights to free-to-air broadcasters.
- ITV is reportedly interested in broadcasting "The Hundred" and potentially some England men's and women's white-ball matches.
- ITV is also open to broadcasting Test cricket, which has not been free-to-air since 2005 for home matches.
- Cricket has been primarily behind a paywall since 2006, with Sky holding the rights.