This year's I'm A Celeb line-up could spell end of BBC licence fee

The BBC has just been dealt what could be a hammer blow for Strictly Come Dancing, and it’s all down to ITV. This week, The Sun revealed the reported 2026 line-up for I’m a Celebrity… Get Me Out of Here!, which returns in the autumn. Gearing up to head Down Under for a stint in the jungle this year are former England footballer Wayne Rooney, Gavin and Stacey star Joanna Page and Kaiser Chiefs frontman Ricky Wilson. Those big names will be joined by TV presenter AJ Odudu, Coronation Street star Claire Sweeney, comedian Leigh Francis and broadcaster Mariella Frostrup. Also on the list are Love Islander Chloe Burrows, YouTube sensation Sharky, Paralympian Ade Adepitan, model Leomie Anderson and comedian Jack Skipper.

This year's I'm A Celeb line-up could spell end of BBC licence fee

TL;DR

  • ITV's I'm a Celebrity... Get Me Out of Here! has a reported strong 2026 lineup including Wayne Rooney, Joanna Page, and Ricky Wilson.
  • This lineup is presented as superior to the cast of the BBC's Strictly Come Dancing.
  • The show's ability to attract major celebrities suggests it can significantly benefit their careers and public image.
  • The article questions the continued justification for the BBC licence fee, especially in a cost of living crisis, given the perceived quality of its programming compared to ITV's.