Asda confirms major change to biscuit aisle
Asda has given a major makeover to its biscuit aisles in its supermarkets, with 20 brand-new own-label lines now available for customers to buy. It includes the famous Puffin Bars, which famously landed the supermarket in a High Court Battle due to their striking resemblance to Pinguin Bars back in the late 1990s. Asda said that the biscuit aisle shakeup includes "indulgent chocolate twists, old-school classics and brand-new formats".
TL;DR
- Asda has launched 20 new own-label biscuit lines, its biggest launch in over two years.
- The Puffin Bar, which was discontinued years ago, has returned to shelves for £1 per 8-pack.
- New chocolate-focused products include Double Snap, Break & Go, Milk Chocolate Coated Custard Creams and Bourbons, and Milk Chocolate Butterscotch Biscuit Bars.
- The range also features Duo Biscuits (milk and white chocolate) and improved Milk Chocolate Digestives with more chocolate.
- Asda emphasizes nostalgia, innovation, and value in this biscuit aisle makeover.