AI vs reality: What takeaways sold on delivery apps REALLY look like

Deliveroo, Uber Eats, and Just Eat are being flooded with seemingly delicious food that are really nothing more than AI-generated fakes.

AI vs reality: What takeaways sold on delivery apps REALLY look like

TL;DR

  • Delivery apps like Deliveroo, Uber Eats, and Just Eat are seeing a rise in AI-generated food images on restaurant menus.
  • These images often depict idealized versions of dishes that are unrealistic and sometimes contain 'AI artefacts' like impossibly looped cheese.
  • Reporters ordered food from restaurants using these AI images and found the real dishes were often disappointing, bland, or unrecognisable compared to the menu pictures.
  • Experts and photographers warn that this practice is misleading, constitutes false advertising, and undermines trust in the restaurant industry.
  • While delivery apps have policies against AI-generated images, enforcement is challenging.
  • AI-generated images are rated as more visually appealing than real photographs because they are idealized and flawless.