Apple CEO Tim Cook steps down days before biggest shake-up to the iPhone in decades
Apple CEO Tim Cook in the Steve Jobs Theatre in Cupertino, California after an iPhone launch
TL;DR
- Tim Cook is stepping down as Apple CEO on September 1, 2026, after 15 years.
- Apple's valuation grew from $350 billion to $4.6 trillion under Cook's leadership.
- New products introduced during Cook's era include Apple Watch, AirPods, and Apple Vision Pro.
- John Ternus will become the new CEO and is expected to unveil the first foldable iPhone at the September 9, 2026 Apple Event.
- Apple has historically focused on perfecting products rather than being the first to market with new form factors.
- Other major manufacturers like Samsung and Google already offer foldable phones.