economy
Unilever to sell iconic British mustard brand Colman's
UNILEVER is putting the historic British mustard brand Colman’s up for sale as part of its huge £11.6billion deal with American food giant McCormick.
TL;DR
- Unilever is selling the historic British mustard brand Colman's.
- The sale is part of a £11.6 billion deal with American food giant McCormick.
- The move aims to proactively address potential competition concerns.
- McCormick already owns French's, a rival mustard brand.
- Colman's has been made in Norfolk since 1814.
- The brand was acquired by Unilever in 1995.
- The wider deal involves McCormick taking control of other Unilever brands like Hellmann's and Knorr.
- Unilever will focus on home and personal care brands after the deal.