travel
'NonnaMaxxing': Tourists are paying to travel like grandmothers
Whether it's making pasta with an Italian nonna or sightseeing with a gran in Japan, Gen-Zers and millennials are increasingly seeking out granny-led travel experiences.
TL;DR
- Gen-Z and millennials are increasingly seeking 'grandma tourism,' with experiences led by older women.
- The trend is influenced by social media hashtags like #Grandmacore and a desire for comfort and authenticity.
- Travelers find that these interactions help reduce stress and anxiety, offering a calming presence.
- Examples include learning pasta making in Italy, Thai massage in Bangkok, and traditional cooking in Japan.
- Intergenerational relationships benefit both younger travelers and older women, promoting well-being and longevity.
- Activities range from cooking classes and craft workshops to guided tours and cultural exchanges.
- This type of travel provides a way to learn traditional skills, local customs, and gain a sense of community.