sports
The Great Premier League Replica Shirt Rip-Off With Families Left Out of Pocket
Families are being priced out of buying official Premier League replica shirts, with many now unable to justify the sky-high cost.
TL;DR
- The average adult replica Premier League shirt now costs £76.95, a record high and a significant increase from previous years.
- Tottenham has the most expensive replica shirts, with an 'elite' jersey costing £135 and a standard adult top at £90.
- The introduction of more expensive 'authentic' shirts, identical to those worn by players, further increases costs, with junior versions also available at high prices.
- Nearly half of Premier League fans polled (49%) stated they cannot afford replica shirts due to high costs, while 23% buy fakes for their children.
- Merchandise price increases are occurring alongside rising season ticket prices, with 14 Premier League clubs increasing costs for the 2026/27 season.