fashion
Kate Moss joins Bobby Brazier in Gucci's new Primavera campaign
Kate Moss transforms into a nightclub singer in Gucci's new Primavera campaign.
TL;DR
- Kate Moss is the star of Gucci's new Primavera campaign, directed by Demna.
- She transforms into a nightclub singer, lip-syncing to Chris Isaak's 'Wicked Game'.
- Bobby Brazier, son of Jeff Brazier and Jade Goody, also appears in the campaign.
- The campaign's creative director, Demna, stated the goal was emotional awakening and rediscovering love.
- Moss has largely stepped back from modeling, focusing on her home in the Cotswolds and potentially a career in floristry.
- A Netflix docuseries about Moss's career is reportedly being considered.
- The campaign accompanies a photographic series featuring talents like Tom Brady, Alex Consani, and Shawn Mendes.