Bob the Builder accused of spreading 'Net Zero propaganda' in 'woke' advert

TL;DR

Bob the Builder is featured in a new eco-focused advertising campaign for E.On, promoting solar panels and low-carbon heating.
The campaign has drawn criticism from Net Zero sceptics, who label it 'Net Zero propaganda' and criticize the character's perceived 'woke' messaging.
Critics argue the campaign distracts from the need for traditional building skills and contributes to high energy bills.
E.On defended the campaign, stating it aims to highlight skills, opportunity, and the benefits of renewable energy solutions for households.
The controversy occurs amid ongoing political debate in the UK regarding Net Zero policies and their economic impact.

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