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Tesco relaunches baby and toddler range with brand-new products and upgraded essentials
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TL;DR
- Tesco's Fred & Flo baby and toddler range has undergone a major refresh.
- More than half of the product line is new or has been upgraded.
- All of Tesco's own-brand baby food is now under the Fred & Flo brand.
- Upgrades include new nappy features like 'Block & Lock' protection and an expanded size range.
- Wipes now come in larger pack sizes, and a '99% Water Pure Baby Wipes' product replaces 'Extra Sensitive wipes'.
- New additions to the food range include organic vegetable purée pouches and two new yoghurt lines.
- The packaging has been redesigned with a more modern, fun, and inclusive look featuring Fred and Flo characters.
- Tesco is offering a 4-for-3 deal on Fred & Flo baby essentials and baby food until September 7th (excluding home/nursery products and Express shops).
- Fred & Flo Easy Fit Nappy Pants previously won 'Own-label Range of the Year' at The Grocer Gold Awards.
- New toiletries and plastic-reducing feeding accessories are planned for later in the year.