fashion

Dads and dudes: the two style clans that dominate menswear

The ‘dad’ look is summed up by straight lines and muted colours, while ‘dudes’ like things baggier with adornments

Dads and dudes: the two style clans that dominate menswear

TL;DR

  • Menswear is currently dominated by two style clans: 'dads' and 'dudes'.
  • The 'dad' look features straight, tight lines, muted colors, and practical details, often associated with brands like Ralph Lauren and Brunello Cucinelli.
  • The 'dude' look is characterized by baggier fits, adornments for their own sake, and a more relaxed, streetwear-inspired aesthetic.
  • Both styles are not strictly tied to age or paternal status, with examples ranging across different age groups.
  • The rise of 'dad style' may be linked to a desire for clear, sharp looks, potentially influenced by economic factors and a slower menswear cycle.
  • The 'dude' style is seen as more expensive and potentially requiring more effort to curate, with some pieces becoming akin to memorabilia.