Story
September 3, 2026

CBS Bets on Norah O’Donnell to Reverse Its Morning Ratings Slide

Norah O’Donnell will rejoin Gayle King and Nate Burleson on CBS Mornings in September, as CBS looks to restore momentum to a program trailing its NBC and ABC rivals.

CBS presents Norah O’Donnell’s return as a reunion of proven on-air partners, while coverage across the political spectrum agrees the move also reflects the urgency of a morning program facing a steep ratings gap.

O’Donnell will return to the CBS Mornings desk on September 8, joining Gayle King and Nate Burleson after leaving the program in 2019 to anchor CBS Evening News. The appointment fills the opening created when Tony Dokoupil moved from mornings to the evening broadcast.

The network’s case rests on familiarity and chemistry. Jon Tower, the show’s executive producer, called the move “a homecoming for Norah,” noting that O’Donnell and King worked together for seven years and describing their relationship as one built on mutual knowledge, respect and enjoyment. Tower said he could not think of “a team I’d rather watch navigate the news than Gayle, Nate and Norah.”

Both accounts place that optimism against difficult audience figures. CBS Mornings averaged 1.62 million viewers in July, compared with 2.77 million for NBC’s morning offering and 2.79 million for ABC’s; its 1.57 million average from July 27 to 31 was its smallest weekly audience on record. A separate report similarly says total viewers are down about 9% from the same point a year earlier, leaving CBS in third place behind both competitors.

The accounts differ mainly in emphasis. One focuses on CBS’s stated plan for more live discussion of breaking news and major topics, portraying O’Donnell’s arrival as part of a broader editorial reset. The other stresses the network’s recent leadership and anchor changes, and says O’Donnell’s experience will help strengthen political coverage ahead of the midterm elections.

O’Donnell, who has also been named a full-time correspondent for the upcoming 60 Minutes season, told colleagues she was “thrilled to work with all of you very closely again.” Whether the reunion can translate into viewers remains the central test for CBS.